60 Seconds for Wednesdays on Whidbey: Stand Still as a Lighthouse and Signal Your Clients

<p>Hello to you listening in Lopez Island, Washington<a href="https://www.visitsanjuans.com/lopez-island" target="_blank">https://www.visitsanjuans.com/lopez-island</a>!</p><p>Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Wednesdays on Whidbey and your host, Diane Wyzga.</p><p>I volunteer as a story docent at <a href="https://www.lighthousefriends.com/light.asp?ID=31" target="_blank">Admiralty Head Lighthouse</a>. Sailing in from the Pacific Ocean through the treacherous <a href="https://www.allsanjuanislands.com/coastline/strait_of_san_juan_de_fuca.php" target="_blank">Strait of San Juan de Fuca</a> ship captains would look for the blazing lighthouse beacon 127 feet above Admiralty Inlet warning them to steer a hard right to starboard, avoid the cliffs, and continue safely south to Puget Sound and on into Seattle. </p><p>How did the captain know he was seeing Admiralty Head Lighthouse? Each lighthouse - no matter where in the world - has its very own distinctive light pattern, or signature. Like your fingerprints. Lighthouses mark points of navigation, warn about dangerous coastlines, and guide ships into safe harbor.</p><p>But no one harbor serves all boats. Different boats - different harbors. Lighthouses don’t chase boats; why do you chase clients?</p><p><strong>Ask yourself</strong>: What is it only you have to offer? Who needs it and wants it? How will you attract your particular client with your own distinctive beacon of light? And, how will they know you are signaling them? Once you have your answers, you will be well on your way to business success.  Guaranteed!</p><p><strong>You’re invited</strong>: “<i>Come for the stories - stay for the magic</i>!” Speaking of magic, I hope you’ll subscribe, share a nice shout out on your social media or podcast channel of choice, and join us next time! <strong>Remember to stop by the website, check out the Services, arrange a Discovery Call, and Opt In to stay current with Diane and </strong><a href="https://www