60: Navigating the changing consumer behaviours post Covid-19
60: Navigating the changing consumer behaviours post Covid-19

60: Navigating the changing consumer behaviours post Covid-19

Milka

36 min0 plays0 favorites
Arts & Philosophy
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<div>Another in a series of podcasts focused on how Covid-19 consumer behaviours are changing brings together Mintel, HeyHuman and Brand Potential to discuss how habits are changing and how brands and retailers can adapt to those changes.</div> <div> <br> The introduction of lockdown in the UK was a catalyst for a change in consumer behaviour with consumers panicking and stockpiling everyday essentials. With retailers and the supply chain swiftly responding to meet demand, and huge queues to get into supermarkets, consumers had to adjust to a new way of shopping. With these new restrictions, online grocery has seen a boom, the sector will grow by 33% in 2020 following 4 consecutive years of decline (Mintel). The traditional ‘big shop’ has come back, as seen by a significant reduction in weekly transactions.</div> <div> <br> Find out from those in-the-know how this consumer behaviour may continue, with the impact of the pandemic developing new trends in how we shop for, eat, and think about our food.</div> <div><br> </div> <div><strong>About our panel</strong></div> <div><br> </div> <div><strong>Kate Vlietstra, Global Food and Drink Analyst, Mintel</strong></div> <div> <br> Kate is a Global Food and Drink Analyst at <a href="https://www.mintel.com/">Mintel</a>. She specialises in analysing the dairy sector, with previous experience in FMCG sales and marketing roles.</div> <div><br> </div> <div><strong>Liz Richardson, Managing Director, HeyHuman</strong></div> <div> <br> Liz is one of the three Managing Partners part of the Management buyout of <a href="https://heyhuman.com/">HeyHuman</a>. Liz was involved in the re-launch and re-positioning of the agency and developing alternative agency models. Throughout Liz’s career she has launched multiple brands, and has extensive experience working with a range of clients; from start-ups to big corporate businesses. Her experience has been invaluable to HeyHuman, as a growing business itself Liz has been part of HeyHuman’s growth and successes; from winning awards to new en

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