#60 Managing Organizational Structure in a Traditional Company: Can You Have Two Solid Lines - Data Innovation Summit Takeover Interview w/ Daniel Engberg

Provided as a free resource by DataStax https://www.datastax.com/products/datastax-astra?utm_source=DataMeshRadio (AstraDB) https://www.patreon.com/datameshradio (Data Mesh Radio Patreon) - get access to interviews well before they are released Transcript for this episode (https://docs.google.com/document/d/1nbE4TX34t5B5cJzyLUtNspym0LH7B02whMVqtAvDuy0/edit?usp=sharing (link)) provided by Starburst. See their Data Mesh Summit recordings https://www.starburst.io/learn/events-webinars/datanova-on-demand/?datameshradio (here) and their great data mesh resource center https://www.starburst.io/info/distributed-data-mesh-resource-center/?datameshradio (here) This episode is part of the Data Innovation Summit Takeover week of Data Mesh Radio. Data Innovation Summit website: https://datainnovationsummit.com/ (https://datainnovationsummit.com/); use code DATAMESHR20G for 20% off tickets Free Ticket Raffle for Data Innovation Summit (submissions must be by April 25 at 11:59pm PST): https://forms.gle/gRa8hCFQAkmbtmSJ7 (Google Form) Scott interviewed Daniel Engberg, Head of AI, Data, and Platforms at Scandinavian Airlines. Daniel will be presenting on "Structuring an Enterprise-Wide Data Organization" on May 6th in track M4. A key point Daniel made right away was that organizational structure should be tailored to accomplishing your goals - so we have to know what those goals are first. What are the capabilities we need to meet those goals? "Traditional" companies are often locked into their structure - silos by competence; so data engineering in one silo, marketing in another, sales in another, and so on. Daniel is interested in figuring out how we can split up the competencies to create cross-functional, cross competency teams but not cause chaos to the organization as a whole. Daniel gave an example of creating a cross functional team early in the pandemic as there were some very big threats to the business - being an airline when no flights are happening is a scary place. The cross-functional team was able to move