#60: Brennan Dunn [Personalization]

Brennan Dunn is the creator of Double Your Freelancing, RightMessage, and Mastering ConvertKit. Brennan is one of the most well-regarded email marketers on the planet. Using cutting-edge techniques in personalization, Brennan has generated millions of dollars in sales of his products – and a lot of that is automated. After starting Double Your Freelancing as a blog in 2015, Brennan realized that he could more effectively sell his courses using personalization on his website and in his email. In 2018, the founders of ConvertKit, Teachable, and convinced Brennan to create a software platform called RightMessage. Brennan teaches his advanced use of email marketing in his popular course, Mastering ConvertKit. In this episode, we talk about how Brennan built his broad skillset, the job that changed the way he thought about sales, why he built an agency and ultimately closed it down, and how Personalization creates a better experience for your audience while also increasing your revenue. Visit DoubleYourFreelancing.com Learn more about RightMessage Subscribe to Create & Sell Learn more about Mastering ConvertKit Full transcript and show notes *** LISTENER SUPPORT Join our community on Facebook Support this show through Buy Me A Coffee. *** SPONSORS Try Podia and save 15% for life as a Creative Elements listener Start your free trial of SavvyCal and get your first month free using promo code ELEMENTS Get a free month of Blinkist Premium Try Grammarly for free and save 20% on Grammarly Premium *** ABOUT JAY CLOUSE Subscribe to my weekly newsletter Follow Jay Clouse on Twitter Follow Jay Clouse on Instagram Enroll in my course on podcasting, Podcast Like The Pros *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you'