#6: Why is Personal Branding Important?

<p><span style="font-weight: 400;">In Episode #6 Eric and Neil talk about personal branding. The image that you put out for yourself can carry a lot of weight—even more weight than your company’s brand or philosophy.</span></p> <h3><strong>Time Stamped Show Notes:</strong></h3> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">00:25 – Why is personal branding important? – “You connect more with the individual than you do with the corporate brand.”</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">01:30 –</span> <a href= "https://twitter.com/garyvee?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> <span style="font-weight: 400;">Gary Vaynerchuk</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">1:50 – “You can control what you want to do with your audience.”</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">2:15 – What are some tactics to build personal branding? – Start out with social media and accept more friends and followers.</span></li> <li style="list-style: none; display: inline"> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">02:55 – Cross-promote on different platforms</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">03:20 – Twitter tools</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">03:30 – Following tools</span></li> </ul> </li> <li style="font-weight: 400;"><span style="font-weight: 400;">04:10 – The growth of Eric’s business and brand</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">05:00 – How can you show the value of your service to your audience and help your brand grow? – Writing a book</span></li> <li style="list-style: none; display: inline"> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">06:00 – Blogging</span></li> </ul> </li> <li style="font-weight: 400;"><span style="font-weight: 400;">06:15 -- How to reach out to be a guest poster on a blog</span></li> <li style="font-weight