6 Layers of Shaping an Agency Culture That Wins More Clients

<p>Want to build an amazing agency culture and brand? After running his own agency, <a href="https://historicagency.com/" target= "_blank" rel="noopener">Historic</a>, for eight years and leading teams of creatives, Ted Vaughn took on the task of co-writing the book on all aspects of building your agency's brand and how leadership shapes its culture. Ted is on the show talking about how you can use culture to help further grow your agency. He covers the six parts of marquee culture established in his book, <a href= "http://culturebuiltmybrand.com" target="_blank" rel= "noopener">Culture Built My Brand</a>, the biggest gap he’s noticed in company culture, and how to align your principles and values to attract the right people.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Shaping culture to grow your agency.</strong> If you’re an agency owner <a href= "https://jasonswenk.com/desirable-agency-culture/" target="_blank" rel="noopener">looking to create a brand and culture</a> that can help grow your business, remember your leadership, the decisions that you make, the ways in which you operate all become more critical than technical expertise or unique ability. Your role as a leader determines how the culture works or if it becomes toxic. Ted explains one of the biggest gaps he’s seen in company culture is leaders who fail to understand the reality of their power and do not build bridges over to the people they lead so that they can actually be given feedback on how to reshape their HR systems or their values.</li> <li><strong>The six layers of marquee culture.</strong> In their book, Ted and his partner identify six layers of marquee culture. Your marquee culture is at your forefront. It is the thing that galvanizes and draws attention to your agency, <a href= "https://jasonswenk.com/amazing-agency-talent/" target="_blank" rel="noopener">attracts great people</a>, and keeps great people. Each of these layers translates into behavior-shaping principles for the people who are a part of our organizations. These 6 are: