6: Higher Education and the role of media - with Bernie Weiss

<p><strong>In This Episode…</strong></p> <p>Join us as we have a fascinating conversation with <a href="https://www.linkedin.com/in/bweiss1/">Bernie Weiss</a>, President of <a href="https://www.iheartmedia.com/">iHeartMedia</a> New York. He takes us on his epic career journey in media from his humble beginnings as an account executive with iHeartMedia’s New York cluster in 2004. Get a peek into a media mastermind’s strategy for how higher education can use the power of media to create brand awareness and drive student enrollment with digital marketing.</p> <p>● [02.15] Bernie Weiss explains his journey to becoming the President of iHeartMedia New York</p> <p>● [06.20] &nbsp;Bernie Weiss gives advice for new graduates to be competitive in today’s marketplace</p> <p>● [11.30] &nbsp;Bernie Weiss explains his roles and responsibilities at iHeartMedia, the goals and mission of the organization and his hiring process as a hiring manager.</p> <p>● [21.15] Bernie Weiss explains how colleges can better prepare students for a rigorous hiring process</p> <p>● [26.05] Bernie Weiss explains how colleges and universities should position themselves in their marketing campaigns to uniquely brand themselves with a “story” in today’s new media marketing environment and what iHeartMedia does to help in their partnerships with institutions</p> <p>● [33.15] Bernie Weiss describes what he would like to be remembered for and what he sees as the future for higher education</p> <h2><strong>People and Companies We Mentioned in the Show</strong></h2> <p>● <a href="https://www.linkedin.com/in/bweiss1/">Bernie Weiss</a> was our guest today. Learn more about <a href="https://www.iheartmedia.com/">iHeartMedia</a>.</p> <p><strong>Episode Length:</strong></p> <p>36:09</p> <p>Thanks so much for tuning in. &nbsp;Join us again next time for another episode! &nbsp;Contact Us!</p> <p>Connect with the hosts - <a href="https://www.linkedin.com/in/elvinfreytes/">Elvin Freytes</a>, <a href="https://www.linkedin.com/in/elizabethleiba/">Elizabeth Leiba</a>