6 Figures in 12 Months: How Well Do You Know Your Target Audience?

<p><span style="font-weight: 400;">In Six Figures in Twelve Months, we established the importance of having a business plan, but that’s not all. </span></p> <p> </p> <p><span style="font-weight: 400;">If there’s no target audience inside of that plan, you don’t have a legitimate business, you just have a hobby. As agents, we have to become very familiar with the people who will hire us, and that doesn’t happen by chance. </span></p> <p> </p> <p><span style="font-weight: 400;">What do we need to know about our target market to improve our marketing efforts?</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, we’re going to talk about the advantage of dialing into your target audience.</span></p> <p> </p> <p> </p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>- The problem with taking an Uber/Lyft approach to real estate</strong></p> <p><span style="font-weight: 400;">Why do we need to stop being everything-everywhere agents? </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>- How to identify influencers in our target audience </strong></p> <p><span style="font-weight: 400;">How does knowing our audience present powerful opportunities for collaboration? </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>- Where to learn more about your niche</strong></p> <p><span style="font-weight: 400;">What factors are advantageous for us to know about the people we’re targeting?</span></p>