#59: Is It Time to Throw Out Your Brand Message?

<p>Does your original brand messaging need a refresh? If so, it’s probably because your business is growing. Congratulations! Great businesses usually find new problems to solve for their customers and create new products as solutions. But this can create a problem for you: your original messaging no longer encompasses all that you have to offer.</p> <p> </p> <p>In today’s episode, J.J. and April talk with StoryBrand certified guide Daniel Bussius about how to rework your messaging to more accurately represent your expanded line of products. Don’t worry – you don’t have to lose the part of your brand messaging that feels like “you.” When you step back and take a 30,000-foot view, you’ll find commonalities that can help you both maintain your brand identity and reach your new customer base effectively.</p> <p> </p> <p>You can contact StoryBrand Certified Guide Daniel Bussius directly at <em><a href= "https://marketingmadesimple.com/built-by-love">MarketingMadeSimple.com/BuiltByLove</a></em></p> <p> </p> <p>--</p> <p> </p> <p>WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: <strong><a href= "https://www.StoryBrandMarketingReport.com"><em>StoryBrandMarketingReport.com</em></a></strong></p> <p> </p> <p>START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: <em><strong><a href= "https://www.mystorybrand.com">MyStoryBrand.com</a></strong></em></p> <p> </p> <p>STORYBRAND INSTAGRAM: <em><strong><a href= "https://www.instagram.com/StoryBrand">instagram.com/StoryBrand</a></strong></em></p>