581: How do modern marketers earn trust? A chat with Melanie Deziel

<p><a href="https://www.linkedin.com/in/ACoAAAYLWCwBajDLTN7QkuQugYU_h08b3ZHiu8c" rel="noopener" target="_blank">Melanie Deziel</a>, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic. &nbsp;How do marketers prove that what they are saying is true? Let's find out. &nbsp;</p> <p>Grab a copy of Melanie's book here: <a href="https://amzn.to/3RoSYUR" rel="noopener" target="_blank">https://amzn.to/3RoSYUR</a></p> <p><strong>Don't miss these episodes:</strong></p> <p><a href="https://www.listennotes.com/podcasts/the-business/415-how-to-trust-your-XyYmAL_7Hrw/">How to trust your intuition</a></p> <p><a href="https://www.listennotes.com/podcasts/the-business/494-how-to-involve-tV7xvE4qX1_/">How to involve executives in your content strategy</a></p> <p><a href="https://www.listennotes.com/podcasts/the-business/513-how-to-make-your-social-J6vB5ZwRhUi/">Making your social proof trustworthy</a></p> <p><br></p>