58: Why you need to know more about umami – the fifth taste

<div>Umami, the fifth taste, has been well known in Asian cuisine for centuries and comes from the ingredients and food processing methods used traditionally in that part of the world. In recent years umami has taken the world by storm as consumers have become more familiar with the fifth taste. There has been a rise in restaurants and food outlets which incorporate umami into their concept, imagery and menus as well as an increase in consumer products utilising umami in their marketing.  Consumers are actively seeking umami-rich products without unwanted flavour enhancers.<br> <br> What are the latest umami trends and innovations? Why do consumers love umami? What does umami actually taste like?  What does consumer research tell us about the umami taste experience?<br> <br> On this episode of the Table Talk Podcast, this time in partnership with Givaudan the global leader in the creation of flavours and fragrances, we find out the answers to all of these questions and more! Joining host Stefan Gates our panel from Givaudan includes Magdalena Olszowka, Product Manager Savoury EAME, Jean-Louis Thibaudeau, Team Leader Creation/Principal Flavourist EAME,  and Nicole Oelhafen, Senior Project Manager for Consumer Sensory Insights EAME.<br> <br> Listen in for everything you need to know about umami, the fifth taste on everybody’s lips.  <br> <br> <strong>About Givaudan<br> </strong><br> <a href="https://www.givaudan.com/flavours/health-and-well-being/umami">Givaudan</a> is the global leader in the creation of flavours and fragrances. In close collaboration with food and beverage customers and partners, the company creates delicious flavour and taste experiences across several key segments, including beverages, sweet goods, savoury and snacks, dairy, and functional and nutritional ingredients.<br> <br> <strong>About our panel<br> </strong><br> <strong>Nicole Oelhafen, Senior Project Manager for Consumer Sensory Insights EAME</strong><br> <br> Nicole joined Givaudan in 2004 as Sensory Panel Leader; in 2015 she became Con