58. What Does Your Trademark Really Protect?

<p><strong>Protecting Your Genius.</strong></p> <p>Everywhere I turn, business owners are talking about trademarks and staking their claims.&nbsp;<strong>No entrepreneur wants </strong>the goodwill of their company to be siphoned by someone using their trademark or something similar to their brand.&nbsp;</p> <p>&nbsp;<strong>Trademarks allow the owner to create their unique position in what is usually a crowded market and protect their brand against infringement or consumer confusion. But what is it really protecting?</strong></p> <p><strong>&nbsp;</strong>Listen as I explain what trademarks really protect. Hint, it's not just your name or logo.&nbsp;</p> <p>Let's continue the conversation over in the <a href="https://geniuslounge.co/podcast/whatyourtrademarkreallyprotects/">Genius Lounge</a>. Let me know what you thought of the episode and any questions you have.</p> <p><a href="https://geniuslounge.co/podcast/whatyourtrademarkreallyprotects/">Visit the Genius Lounge</a></p> <p>Before you head over there make sure to share this episode with three people.</p> <p>Want to schedule a time to speak with Attorney Murray? Do that <a href="https://laconyamurray.com/#consultation" rel="ugc noopener noreferrer" target="_blank">here</a>.</p> <p><br></p> <p>Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here -- <a href="https://laconyamurray.com/freecourse">https://laconyamurray.com/freecourse</a></p>