574: Author chat: The Death of Demographics - a chat with David Allison

<p>Author David Allison joins me on this episode of "The Business Storytelling Show" to discuss why marketers need to stop focusing so much on demographics.<br> <br> Instead, marketers should focus on values, David said in "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World."<br> <br> Join us for this discussion and grab a copy of his book here: <a href="https://amzn.to/3Gn3wjn">https://amzn.to/3Gn3wjn</a></p> <p><strong>Don‘t miss these previous episodes:</strong></p> <ul> <li><a href="https://lnns.co/IqpAad7FDB8">How to use LinkedIn newsletters&nbsp;</a></li> <li><a href="https://lnns.co/8vCDfcyZPrs">Announcing a new job on LinkedIn</a></li> <li><a href="https://lnns.co/G8NWrs96Pb7">How executives can build their brand</a></li> </ul>