57: Are You Building an Audience or Growing a Community? (And Why It Matters)

<p><span style="font-weight: 400;">Have you ever felt discouraged about how slowly your audience is growing? Disheartened by the number of people who bought your last offer or product? It could be that you’re focusing on the wrong thing.</span></p> <p><span style="font-weight: 400;">After more than 6 years in the online space, I’ve started to see why some people are so successful at growing their business or launching and others are not.</span></p> <p><span style="font-weight: 400;">Here it is: people who are successful have focused on building a community, not just on growing an audience, and that community is willing to buy from them.</span></p> <p><span style="font-weight: 400;">Today, I want to share with you what the difference is between these 2 mindsets and why it matters to you.</span></p> <p>For the full show notes, visit <a href= "https://estherlittlefield.com/57" target="_blank" rel= "noopener">estherlittlefield.com/57</a></p> <h2><span style="font-weight: 400;">Connect with Esther:</span></h2> <p><span style="font-weight: 400;">If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.</span></p> <p><a href="https://christianwomanbusiness.com/"><span style= "font-weight: 400;">Website</span></a></p> <p><span style="font-weight: 400;">Subscribe to my other podcast,</span> <a href= "https://estherlittlefield.com/the-christian-woman-leadership-podcast/"> <span style="font-weight: 400;">The Christian Woman Leadership Podcast</span></a></p> <p><a href="https://christianwomanbusiness.com/group"><span style= "font-weight: 400;">Join the FB group</span></a></p> <p><a href= "https://www.facebook.com/estherlittlefield"><span style="font-weight: 400;"> Connect on Facebook</span></a></p> <p><a href= "https://www.instagram.com/estherdlittlefield/"><span style= "font-weight: 400;">Connect on Instagram</span></a></p> <p><span style="font-weight: 400;">Connect on Clubhouse: @estherl</span></p>