565 | PAAs and Rich Snippets with Mark Williams-Cook

<p>Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too.</p> <p>Mark helped spearhead the development of one of Erin’s favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads.</p> <p>Come join the party and help bake bread with Google… on the EDGE!</p> <p><strong>Key Segments</strong></p> <p>[00:02:24] Reintroducing Mark Williams-Cook </p> <p>[00:04:06] What is People Also Ask (PAA)?</p> <p>[00:06:54] Intent: Information or Transaction?</p> <p>[00:09:10] Baking Bread with Google</p> <p>[00:13:33] It's Okay to Answer the Same Question Twice on Two Different Pages</p> <p>[00:15:09] Answer the Public</p> <p>[00:16:40] EDGE of the Web Title Sponsor: Site Strategics</p> <p>[00:17:58] Google’s Content Extrapolation </p> <p>[00:19:22] Hiking a Mountain with MUM</p> <p>[00:21:55] Salesy Laundry PAA Gap</p> <p>[00:26:26] EDGE of the Web Sponsor: Wix</p> <p>[00:27:00] A Featured Snippet Strategy for SEO </p> <p>[00:29:13] The UK Government and the Clown Circus</p> <p>[00:30:02] AlsoAsked.com is One of our Favorite Tools</p> <p>[00:40:06] EDGE of the Web Sponsor: SE Ranking </p> <p>[00:41:43] Mark: We’re Polarized in SEO Right Now</p> <p><strong>Please Visit our Sponsors!</strong></p> <p>Site Strategics <a href= "https://edgeofthewebradio.com/site">https://edgeofthewebradio.com/site</a> </p> <p>Wix: <a href= "https://edgeofthewebradio.com/wix">https://edgeofthewebradio.com/wix</a> </p> <p>SE Ranking <a href= "https://edgeofthewebradio.com/seranking">https://edgeofthewebradio.com/seranking</a></p> <p><strong>Take the SE Ranking Checklist Challenge!</strong><strong><br /></strong>Receive a one-month Business Package subscription for completing this challenge when you go to <a href= "https://edgeofthewe