564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook

<p>Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.</p> <p>He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.</p> <p>Intent of Search is the new paradigm… on the EDGE!</p> <p><strong>Key Segments</strong></p> <p>[00:02:48] Introducing Mark Williams-Cook </p> <p>[00:09:21] What are Zero-Volume Keywords?</p> <p>[00:11:32] Intent Volume vs. Search Volume</p> <p>[00:12:58] EDGE of the Web Title Sponsor: Site Strategics</p> <p>[00:15:12] People Also Ask and Intent Proximity</p> <p>[00:18:00] EDGE of the Web Sponsor: SE Ranking</p> <p>[00:19:41] Knowledge Graph Optimization</p> <p>[00:23:06] Strategies Toward Optimization of Knowledge Not Volume</p> <p>[00:24:01] Google says Links Won’t be as Important in the Future</p> <p>[00:26:33] The Helpful Content Evolution</p> <p>[00:27:28] Mark's Tests: Scraped vs A.I. Content</p> <p>[00:29:54] EDGE of the Web Sponsor: Wix</p> <p>[00:32:28] Crawling Around the Floor Looking for a Book in the Library</p> <p><strong>Please Visit our Sponsors!</strong></p> <p>Site Strategics <a href= "https://edgeofthewebradio.com/site">https://edgeofthewebradio.com/site</a> </p> <p>SE Ranking <a href= "https://edgeofthewebradio.com/seranking">https://edgeofthewebradio.com/seranking</a></p> <p>Wix: <a href= "https://edgeofthewebradio.com/wix">https://edgeofthewebradio.com/wix</a> </p> <p><strong>Take the SE Ranking Checklist Challenge!</strong><strong><br /></strong>Receive a one-month Business Package subscription for completing this challenge when you go to <a href= "https://edgeofthewebradio.com/seranking">https://edgeofthewebradio.com/seranking</a> and send a screenshot of these co