563 | News from the EDGE | Week of 1.16.2023

<table> <tbody> <tr> <td> <p>Brands are admitting publicly to using AI to write their content – How do you think Google responded?</p> <p>Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI content creation and how the indentation of a link in the SERP may impact your organic traffic. The duo asks the tough questions like, “Is ChatGPT coming for your job?”</p> <p>This week’s Barry Blast confirms the completed rollout of Google’s Helpful Content and Link Spam updates, that linking to multiple products in a review may give the page a SERP boost, and Google admits it is challenging to write an SEO case study.</p> <p>A big thanks to our new title sponsor of the show, <a href= "https://edgeofthewebradio.com/seranking">SE Ranking</a>. Check out their exclusive giveaway to the EDGE audience!</p> <p><strong>News from the EDGE:</strong></p> <p>[00:05:18] Are indented search results helping or hurting your business?</p> <p>[00:11:52] New Title Sponsor: <a href= "https://edgeofthewebradio.com/seranking">SE Ranking</a></p> <p><strong>Take the SE Ranking Checklist Challenge!</strong><strong><br /></strong>Receive a one-month Pro 1000 subscription for completing this challenge when you go to <a href= "https://edgeofthewebradio.com/seranking">https://edgeofthewebradio.com/seranking</a> and send a screenshot of these completed steps:</p> <ol> <li>Create a project, add at least 5 keywords;</li> <li>Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;</li> <li>Run a website audit and show what issue you are going to fix;</li> <li>Do a backlink check and upload your backlinks to the Backlink Monitoring tool;</li> <li>Optimize one page using the Content Marketing tool.</li> </ol> <p>One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!</p> <p>[00:14:08] More and more brands are using AI to write their content. . . And Google responds.</p> <p>[00:23:11] EDGE of the Web Sponsor: <a hr