561 - Everything But The House - Jacquie Denny - EBTH

<p dir="ltr">Today on the podcast, we talk to Jacquie Denny - Founder of Everything But The House which is based in Cincinnati. She is a female business owner I met years ago when I was still doing in-home professional organizing. She and Co-Founder Brian Graves met at a tag sale and began EBTH in 2008. Their first online sale was $10,000. They were so excited that they took their spouses out to dinner!</p> <p dir="ltr">Everything But The House began as a business to bring estate sales online in order to get better prices for their clients and reach a broader market and audience. They would go into a house, photograph everything, then invite buyers into the home to pick up their items. Within about 6 years, they changed their approach and now take all the estate items into a facility so buyers no longer visit the home of the client and potentially damage it or the surrounding property during the transaction.</p> <p dir="ltr">Every single home has these 3 things: saleable, donatable, and disposable items. When Lisa first met Jacquie, she asked: "What about the paper?" to which Jacquie asked: "What paper? - We don't do paper." That's when I knew focusing on paper was the right business model for Organize 365®!</p> <p dir="ltr">We talked about how the generations that Jacquie has worked with have transformed the market place. The Silent Generation stays in the same house their entire lives and never downsizes. The Baby Boomers are more apt to downsize or sell off their items before they end up burdening their children with them. Now Gen X and younger generations are far less interested in valuable items and would much rather spend money on vacations or life experiences. Jacquie says she's currently downsizing the largest generation in history - and they think furniture is their most valuable property. Not a lot of 20 or 30-somethings want the big, ornate dining room sets anymore!</p> <p dir="ltr">Jacquie mentioned a few things she's learned over the years that she thought would be helpful for others to hear.</p> <p