56: Leveraging Business Value to Become a Trusted Advisor - w/Greg Brown (Salesforce, Peoplesoft, E.piphany and Apptus)

<p>What is a trusted advisor, why is becoming one to your customer so important, and how do you achieve&nbsp;it?</p> <p>According to sales veteran Greg Brown (Salesforce, Peoplesoft, E.piphany and Apptus)&nbsp; it comes down to a simple formula:&nbsp;Rapport, Credibility and Value.</p> <p><a href="https://www.linkedin.com/in/gregcbrown/" target="_blank">https://www.linkedin.com/in/gregcbrown/</a></p> <p>#salesenablement #salesperformance #salesoptimization #salestransformation #digitalselling #remoteselling #valueselling #valuemanagement #trust #ethos</p>