56 Lessons We’ve Learned from DudeBro™ Marketers, Startup-DudeBros™, and Assorted PowerfulMen™

<p>Since starting our company, we’ve had some really interesting conversations about the vast difference between how men and women do things in the business space. Most female business owners we know (including ourselves), for example, actively work on their money mindset, struggle to trust their decisions, and have perfectionist tendencies…</p><p>…While the startup DudebrosTM of the world sail through business (and life) like it was made for them.</p><p>This obvious discrepancy arises from the way women have been socialized for generations. We’ve been trained to be hesitant about our offerings because the idea of pleasing everyone else, constantly asking for permission, and doubting our own skills and abilities has been reinforced throughout our lives. It’s no mystery that these blocks show up in our businesses too. And it shows in how little female-owned businesses make each year despite their abundance.</p><p>Our male counterparts are quite the opposite in their behavior, and after interacting with so many of them as well as paying close attention to business personalities in the media, we’ve come up with a list of “lessons” that we’ve picked up over the years. Some of these insights are extremely liberating, effective, and empowering. And it would actually do us a fair amount of good to be able to inculcate them in how we operate our businesses.</p><p>But for the ones we don’t agree with, well, a little bit of humor never hurt anyone.</p><p>Here’s what you can expect from this episode:</p><ul> <li>Why most <strong>women choose people-pleasing</strong> over doing what they <em>really </em>want</li> <li>The importance of<strong> taking imperfect action</strong> </li> <li>How women are socialized to believe that<strong> their approach is the wrong approach</strong> </li> <li> Healthy humility vs. <strong>blind confidence</strong> </li> <li>Believing in the <strong>value of your work</strong> and how that translates to the clients who need your services</li> <li> <strong>Choosing yourself instead</strong