#56: Head for Points - Interview with the UK's leading website for frequent flyers

<p><a href="https://www.linkedin.com/in/headforpoints/" target="_blank"><strong>Rob Burgess</strong></a> is a leading travel loyalty expert in the UK, reporting on campaigns by airlines and hotels as well as loyalty-led credit cards in the UK market. <br> <br> Rob personally boasts over 1 million Avios points, 1 million Virgin Flying Club miles and over 6 million airline, hotel and credit card points. He created <a href="https://www.headforpoints.com/" target="_blank">HeadForPoints.com</a> as a platform to share his ideas on how to get the best value from these loyalty assets, and now boasts an extra-ordinary community of 50,000 UK travel consumers who all love being recognised and rewarded for their loyalty!<br> <br> As a past winner of 'Editor of the Year' at the Business Travel Journalism Awards, Rob has successfully achieved what many digital entrepreneurs dream of, having left a traditional corporate career and created a compelling digital business publication that is loved by readers who enjoy his highly informed, yet independent view. <br> <br> Rob also acts as a consultant to the loyalty industry, focusing on the development of reward schemes which are attractive to consumers whilst cost effective for the sponsor.&nbsp;</p> <p>In this episode of <a href="http://letstalkloyalty.com/" target="_blank"><strong>Let's Talk Loyalty</strong></a>, we discuss how loyalty leaders can and should connect with thought leaders online. We also discuss some extra-ordinary loyalty leaders in the UK beyond travel, including <a href="https://www.johnlewis.com/" target="_blank"><strong>John Lewis departments stores</strong></a> and the iconic Danish café brand - <a href="https://www.joejuice.com/" target="_blank"><strong>Joe &amp; the Juice</strong></a>.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/headforpoints/"><strong>Rob Burgess</strong></a><strong> - Founder and Editor - Head for Points</strong></p> <p><strong>2) </strong><a href="https://www.headforpoints.com/"><st