56. Getting to the Brainy Business of School Change with Melina Palmer

<p><span style="font-weight: 400;">Behavioral economics is the psychology of why people buy. It examines how people make decisions, understand what those decisions mean about your thought process, and ultimately tells us why someone makes a purchase. It is the true crossroads between economics, neuroscience, and psychology. </span></p> <p><span style="font-weight: 400;">But what happens when we are “selling” a new idea—a new paradigm for our educational system and the future of our youth? How do we get people to buy in?</span></p> <p><span style="font-weight: 400;">On today’s podcast, I’m speaking with Melina Palmer,</span> <span style="font-weight: 400;">the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. We are examining why going against the grain goes against our biology, why it’s hard to incite change in others, and what we can do about it.</span></p> <p><span style="font-weight: 400;">I’m also thrilled to announce that this is the one-year anniversary of the Education Evolution podcast! Thank you for taking this journey with me to</span> <span style="font-weight: 400;">shake up the status quo in today's educational system.</span></p> <h2><span style="font-weight: 400;">About Melina Palmer:</span></h2> <p><span style="font-weight: 400;">Melina Palmer is the founder and CEO of</span> <a href="https://thebrainybusiness.com/"><span style= "font-weight: 400;">The Brainy Business</span></a><span style= "font-weight: 400;">, which provides behavioral economics consulting to businesses of all sizes worldwide. Her podcast,</span> <a href= "https://thebrainybusiness.com/podcast/"><span style= "font-weight: 400;">The Brainy Business: Understanding the Psychology of Why People Buy</span></a><span style= "font-weight: 400;">, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. </span></p> <p><span style="font-weight: 400;">Melina obtained her b