559 - Do copywriting right: Tom interviews Lorrie Morgan

<p>Lorrie Morgan of Red Hot Copy and she's been an expert at breaking down marketing messages to bite sized bullets and hooks for twenty two years. So, she says the best thing about being an entrepreneur is she works when she wants, so she can spend more time with her horses.</p> <p><strong>Screw The Commute Podcast Show Notes Episode 559</strong></p> <p><strong>How To Automate Your Business</strong> - <a href= "https://screwthecommute.com/automatefree/" target="_blank" rel= "noopener">https://screwthecommute.com/automatefree/</a></p> <p><a href="https://IMTCVA.org" target="_blank" rel= "noopener"><img class="alignnone" src= "https://assets.libsyn.com/secure/show/123691/imtc_logo.png" alt= "entrepreneurship distance learning school, home based business, lifestyle business" width="402" height="136" /></a></p> <p><strong>Internet Marketing Training Center</strong> - <a href= "https://imtcva.org/" target="_blank" rel= "noopener">https://imtcva.org/</a></p> <p><strong>Higher Education Webinar</strong> – <a href= "https://screwthecommute.com/webinars" target="_blank" rel= "noopener">https://screwthecommute.com/webinars</a></p> <p><strong>See Tom's Stuff</strong> – <a href= "https://linktr.ee/antionandassociates" target="_blank" rel= "noopener">https://linktr.ee/antionandassociates</a></p> <p>03:37 Tom's introduction to Lorrie Morgan</p> <p>08:50 Coaching others to get their own voice in copywriting</p> <p>10:42 Writing in an aggressive testosterone environment</p> <p>17:30 Horses stay outside most of the time</p> <p>20:19 Tips for promoting via "copy"</p> <p>27:49 Laying out the features and benefits</p> <p>30:38 Sponsor message</p> <p>32:23 A typical day for Lorrie</p> <h2>Entrepreneurial Resources Mentioned in This Podcast</h2> <p><strong>Higher Education Webinar</strong> - <a href= "https://screwthecommute.com/webinars" target="_blank" rel= "noopener">https://screwthecommute.com/webinars</a></p> <p><strong>Screw The Commute</strong> - <a href= "https://screwthecommute.com/" target="_blank" rel= "noopener">https://s