558 | Optimizing Search Content Like a Comedian w/ Dan Shure

<p>Our final podcast of 2022 doesn’t fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian!</p> <p>Dan Shure, the host of Experts on the Wire podcast, joins Erin again in the second segment of his interview in 2022. Dan shares a solid content creation perspective, focusing on intent before E-E-A-T. The challenge is that the content, once produced, often doesn’t get a second look! Dan has some great examples of success that he has seen for the consumer intent focus before anything else.</p> <p>The connection between music theory and digital marketing is also explored, focusing on two main concepts: </p> <ul> <li>Understanding the Large and Small concepts of content integration </li> <li>and the perspective of Patterns.</li> </ul> <p>If you like this show, let us know by going to RateThisPodcast.com/EDGE to share! Thanks for the great feedback this year.</p> <p><strong>Key Segments</strong></p> <p>[00:02:38] Introducing Dan Shure</p> <p>[00:04:30] Always a Focus On Content Optimization</p> <p>[00:08:05] Zero Time Thinking About E-E-A-T</p> <p>[00:13:37] What is the QRG Really There For?</p> <p>[00:14:50] Attention to Sentiment: Important Factor for SEO</p> <p>[00:18:39] EDGE of the Web Title Sponsor: Page One Power</p> <p>[00:19:33] Using Images to Secure the Topic of Your Article, Use Google Lens</p> <p>[00:21:48] Looking At Content Optimization Like a Comedian</p> <p>[00:25:45] Loss of Indexed Pages: The New First for SEO?</p> <p>[00:27:02] Indexing: If It's Important, Link to it From Your Homepage</p> <p>[00:30:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix</p> <p>[00:31:33] Digital Marketing Lessons to Learn from Music</p> <p>[00:38:50] Two Tools for Content Optimization from Dan Shure</p> <p><strong>Thanks to Our Sponsors!</strong></p> <p>Page One Power <a href= "https://edgeofthewebradio.com/pageonepower">https://edgeofthewebradio.com/pageonepower</a></p> <p>Wix <a href= "https://edgeofthewebradio.com/wix">https://edgeofthewebradio.com/wix