#55: Vodafone UK's Loyalty Programme - Very Me Rewards with Camilo Courtenay

<p>Vodafone is renowned internationally as an innovative telecommunications network, operating in many of the world's most competitive markets such as the UK.&nbsp;</p> <p>With a laser focus on customer retention and loyalty, the "Very Me Rewards" programme was launched in 2018, leveraging a portfolio of partnerships and personalised rewards, including almost 30 million rewards redeemed in just two short years.&nbsp;</p> <p>Camilo Courtenay talks us through their award-winning customer loyalty proposition, as well as their recent gifting strategy&nbsp;which leverages customer feedback to build emotional loyalty with customers and their family and friends - even if they are not on the Vodafone network themselves.&nbsp;</p> <p>Enjoy this episode and insights on "Very Me Rewards" to learn how to build loyalty in the ultra-competitive utilities sector in the UK.&nbsp;</p> <p><br></p> <p><strong>Show Notes:&nbsp;</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/camilocourtenay/"><strong>Camilo Courtenay</strong></a><strong> - </strong>Loyalty Product Manager (VeryMe Rewards @ Vodafone)</p> <p>2)&nbsp;<a href="https://www.vodafone.co.uk/my-vodafone-account/vodafone-apps/Vodafone_VeryMe_Rewards?icmp=uk~1_consumer~topnav~2_why_vodafone~3_more_to_love~1_veryme_rewards&amp;linkpos=topnav~1~2~3~1">Very Me Rewards</a> - Vodafone UK's Loyalty Programme</p>