#55 — How To Become a B2B Marketing Leader — Dave Gerhardt

<p>As Drift's first marketing employee in October 2015, Gerhardt built the company's foundation for scale in his four-year tenure.&nbsp;</p> <p>Today we talk about his thoughts on B2B marketing and how to get started today.</p> <p>He built the initial marketing organization at Drift, which now boasts 42 employees; created the brand's keynote annual event, HYPERGROWTH; and co-wrote the best-selling book that launched the category, <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3260713-1&amp;h=1730266203&amp;u=https%3A%2F%2Fwww.drift.com%2Fconversational-marketing-book%2F&amp;a=Conversational+Marketing" rel="nofollow" target="_blank"><u><em>Conversational Marketing</em></u></a>. His impact on the company laid its foundation for rapid growth, which was recognized by Deloitte in 2020, when Drift ranked No. 6 on its <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3260713-1&amp;h=2009476925&amp;u=https%3A%2F%2Fwww2.deloitte.com%2Fcontent%2Fdam%2FDeloitte%2Fus%2FDocuments%2Ftechnology-media-telecommunications%2Fus-tmt-fast-500-2020-winners-list.pdf&amp;a=Technology+Fast+500+List" rel="nofollow" target="_blank"><u>Technology Fast 500 List</u></a> for 35,474 percent revenue growth from 2016-2019.</p> <p>Gerhardt is also the founder of Dave Gerhardt Marketing Group (DGMG) and runs a community of over 3,000 marketers.&nbsp;</p> <p>Be sure to check out Dave on Twitter: <a href="https://twitter.com/davegerhardt">@<u>davegerhardt</u></a>.</p> <p>Want to hear about new episodes? <a href="https://thenextgenerationpodcast.com/" rel="ugc noopener noreferrer" target="_blank">Subscribe via email</a> and check us out on Twitter: <a href="https://twitter.com/thenextgenpod" rel="ugc noopener noreferrer" target="_blank">@TheNextGenPod</a></p> <p><br></p> <p><br></p>