542 | News from the EDGE | Week of 10.31.2022

<p>Our Halloween 2022 Episode (yeah, it’s November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy’s chagrin) and provided an expose’ on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously - a sizable study of 20,000 users click-stream on over 300,000 queries. There are some very striking data about what zero-click <em>really</em> means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out!</p> <p><strong>News from the EDGE:</strong></p> <p>[00:03:23] <a href= "https://martech.org/google-rolls-out-new-features-for-ga4/">New Features coming to GA4</a></p> <p>[00:07:43] EDGE of the Web Title Sponsor: <a href= "https://edgeofthewebradio.com/site">Site Strategics</a></p> <p>[00:08:21] <a href= "https://www.androidpolice.com/how-to-use-google-authenticator-authy-2fa-secure-accounts/"> Are you using 2FA?</a></p> <p>[0014:38] <a href= "https://searchengineland.com/spooky-seo-tactics-389163">Bruce Clay gives us 10 SEO tactics to quit in 2023</a></p> <p>[00:18:08] EDGE of the Web Sponsor: <a href= "https://edgeofthewebradio.com/inlinks">edgeofthewebradio.com/inlinks</a></p> <p>[00:19:39] <a href= "https://www.semrush.com/blog/zero-clicks-study/">SEMRush presents a study about Zero-Clicks</a></p> <p><strong>Barry Blast from Search Engine Roundtable:</strong></p> <p>[00:31:26] Barry Blast 1: Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says - <a href= "https://www.seroundtable.com/keywords-local-reviews-google-local-rankings-34334.html"> Link</a></p> <p>[00:33:25] Barry Blast 2: Google Showing On-Time Delivery & Order Accuracy Estimates In Search Ads - <a href= "https://www.seroundtable.com/google-on-time-delivery-order-accuracy-ads-34326.html"> Link</a></p> <p>[00:35:42] Barry Blast 3: Google: Human Written Content Doesn't Necessarily Make The Content Useful Or Helpful - <a href= "https://www.s