54. Interview with Fiona Humberstone aka the Brand Stylist

<p>Fiona Humberstone joins us today, she is also know as the brand stylist. She is the authority on branding - she has books, online courses and a lot of resources for us. Join us for this conversation!<span class="Apple-converted-space"> </span></p> <p> </p> <p><strong>EPISODE RECAP</strong></p> <p> </p> <ul> <li>Tell us about your story - how did you become the brand stylist? (1:50)</li> <li>When you’re in business, it can feel like a waste of time to think about your brand can’t it? (6:30)</li> <li>Tell us about “editing to amplify” (7:44)</li> <li>If I have two different styles of jewellery, should I keep them under one brand or have separate brands? (13:25)</li> <li>Photography is such a key part of our brands as jewellers. What’re your thoughts on managing photography? (17:00)</li> <li>What are the most important things to spend money on for our brands? (21:26)</li> <li>For people who are further along in their business, do you have any tips for keeping our branding focus? (25:09)</li> <li>What is your motto on life? (27:50)</li> <li>How do you fit in family, work and home life? (29:25)</li> </ul> <p> </p> <p><strong>RESOURCES</strong></p> <p><a href="https://www.thebrand-stylist.com">The Brand Stylist Website</a></p> <p> </p> <p> </p> <p>Find Jewellers Academy on <a href= "https://instagram.com/jewellersacademy?igshid=158qza4lfoodq">Instagram</a> and <a href= "https://www.facebook.com/jewellersacademy/">Facebook</a>!<span class="Apple-converted-space"> </span></p>