#539 - Sam Tatam - Evolutionary Ideas For Modern Problems

<p>Sam Tatam is the Head of Behavioural Science at Ogilvy Growth & Innovation and an author.</p> <p>When it comes to solving modern problems, it turns out that evolution might have a lot of the answers. Rather than revolutionary ideas, evolutionary ideas and solutions that already exist in the animal kingdom can help us with all manner of challenges.</p> <p>Expect to learn how the wings of an owl helped fix problems in the bullet train, how the ears of a hare assist wind turbines, why Google Glass failed, how come Airline Tickets are so confusing, why all my rich friends drink sparkling water, how companies can aid customer decision without limiting choice and much more...</p> <p><strong style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Sponsors:</strong></p> <p class="p1">Get 10% discount on your first month from BetterHelp at <a href="https://betterhelp.com/modernwisdom"><span class= "s1">https://betterhelp.com/modernwisdom</span></a> (discount automatically applied)</p> <p class="p1">Get 10% discount on all Optimal Carnivore’s products at <a href="http://www.amazon.com/optimalcarnivore"><span class= "s1">www.amazon.com/optimalcarnivore</span></a> (use code: WISDOMSAVE10)</p> <p class="p1">Get 15% discount on the amazing 6 Minute Diary at <a href="https://bit.ly/diarywisdom"><span class= "s1">https://bit.ly/diarywisdom</span></a> (use code MW15) (USA - <a href="https://amzn.to/3b2fQbR"><span class= "s2">https://amzn.to/3b2fQbR</span></a> and use 15MINUTES)</p> <p class="p1"><strong style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Extra Stuff:</strong></p> <p>Buy Evolutionary Ideas - <a href= "https://amzn.to/3ViYgD5">https://amzn.to/3ViYgD5</a></p> <p>Follow Sam on Twitter - <a href= "https://twitter.com/s_tatam">https://twitter.com/s_tatam</a> </p> <p><a href="https://chriswillx.com/books/" target="_blank" rel= "noop