533: Time To Eliminate The Negative Option

<p>We constantly use negative options to prey on our customer's innate human laziness. Are we not better served by serving our customers and giving them better options? We have all the data and intelligence - why can't we use that to improve their lives in addition to maintaining profitability?</p> --- Send in a voice message: https://anchor.fm/thinkfuture/message Support this podcast: <a href="https://anchor.fm/thinkfuture/support" rel="payment">https://anchor.fm/thinkfuture/support</a>