53. John Sherwin | Truth, Science & Hydration with the Co-founder of Hydrant

<p>Talking to a science and biology expert from Oxford and successful entrepreneur about the pursuit of Truth was exhilarating and pretty much defines what this show is all about! :)<br>John Sherwin is the co-founder of <a href="https://www.drinkhydrant.com/">Hydrant</a>, a pioneering ecommerce brand committed to helping people maximize their daily hydration (about 75% of Americans are spending their days dehydrated).<br>Hydrant announced in May that it raised $5.7 million from investors in a Series A round, bringing its total funding to $8.8 million.</p><p><b>Show Notes:</b></p><ul><li>Intro: Arman sets the stage and provides background on John, how they met, and the topic of today’s episode. [00:11]</li><li>Arman talks about the power of great marketing and why it matters. [4:56]</li><li>John talks about the challenges of being in the industry he’s in. [06:17]</li><li>Is it possible to innovate in a saturated market? [07:07]</li><li>Is truth subjective or absolute? [08:13]</li><li>The mental model behind scientific thinking and the importance of staying open to new information. [10:56]</li><li>How uncertainty can be the stable ground that leads to advances made in science. [17:26]</li><li>Learning to be aware of our cognitive biases. [24:40]</li><li>What are the benefits of being fully optimized when it comes to hydration intake? [28:47]</li><li>Most people don’t realize what it feels like to be properly hydrated. [30:33]</li><li>What it means to put function first. [44:29]</li><li>Creating a feedback loop and finding a way to educate the market on the science of the formulation behind Hydrant. [45:34]</li><li>Arman asks John about what keeps him up at night in relation to the business he’s running and what that’s like. [52:10]</li><li>Inspiring closing thoughts. [01:00:33]</li></ul><p><b>Resources/links:</b></p><ul><li>Learn more about <a href="https://www.linkedin.com/in/johnfsherwin">John Sherwin</a></li><li>Mention of <a href="https://www.drinkhydrant.com/">Hydrant</a></li><li>Mention of <a href="https://ww