#521. Stop Investing In Selling & Start Investing in THIS! With Sarah Scudder

<p>In this episode of the Sales Secrets podcast, Brandon talks to sales leader and podcast host Sarah Scrudder about focusing your efforts and time in marketing, not selling. For Sarah, content creation is king because in this day and age, nobody needs to be sold to. Your customers are already doing their own research, and the most effective way to sell your product is to ensure that you've made enough relevant and correct information available and accessible. </p><p><strong>SUBSCRIBE TO SALES SECRETS PODCAST</strong></p><p>ITUNES ►<a href="https://podcasts.apple.com/ph/podcast/sales-secrets/id1455492030"> https://itunes.apple.com/us/podcast/s...​</a></p><p>SPOTIFY ►<a href="https://open.spotify.com/show/1BKYsQoP1eXgHQcJtQJn1z?si=Jvf_aStYTEmOATX5bLT7xQ"> https://open.spotify.com/show/1BKYsQo...</a>​</p><p>YOUTUBE ►<a href="https://www.youtube.com/channel/UCVUhkUq4OQo9b4GUlfXmlCg"> https://www.youtube.com/channel/UCVUh...​</a></p><p><strong>THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS</strong></p><p>WEBSITE ►<a href="https://www.seamless.ai/"> https://www.seamless.ai/</a></p><p>LINKEDIN ►<a href="https://www.linkedin.com/company/seamlessai/"> https://www.linkedin.com/company/seamlessai/</a></p><p>JOIN FOR FREE TODAY ►<a href="https://login.seamless.ai/invite/podcast"> https://login.seamless.ai/invite/podcast</a></p><p><strong>SHOW DESCRIPTION</strong></p><p>Brandon Bornancin is a serial salesperson, entrepreneur, and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino, and many more -- to uncover actionable strategies, playbooks, tips, and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.</p><p><strong>SALES SECRET FROM THE TOP 1%</strong></p><p>WEBSITE ►<a href="https://www.secretsalesboo