521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

<p>Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can’t use our Google SEO mindset for YouTube optimization. It’s not going to work, and we learn why it doesn’t on today’s show. Sneak peek: It’s about engagement and emotion…that’s what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at <a href= "https://www.youtube.com/user/videocreatorstv">https://www.youtube.com/user/videocreatorstv</a> </p> <p>[00:07:42] The Google Mentality Doesn't Apply to YouTube</p> <p>[00:13:18] EDGE of the Web Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower</p> <p>[00:14:54] Paradigm Shift #1: No Longer Targeting Keywords - Target People</p> <p>[00:19:53] Paradigm Shift #2: Don't Think Search, Think Browse</p> <p>[00:22:58] EDGE of the Web Sponsor: Site Strategics</p> <p>[00:25:11] Archetypes in Thumbnail Design</p> <p>[00:26:59] Paradigm Shift #3: Less Info, More Entertainment</p> <p>[00:29:09] Emotion is a Higher Value Than the Topic</p> <p>[00:32:15] Steps to Reach Your Audience</p> <p>Thanks to our sponsors!</p> <p>Site Strategics <a href= "https://www.sitestrategics.com">https://www.sitestrategics.com</a></p> <p>Page One Power <a href= "https://edgeofthewebradio.com/pageonepower">https://edgeofthewebradio.com/pageonepower</a> </p> <p>Follow Tim: </p> <p><a href= "https://twitter.com/timschmoyer">https://twitter.com/timschmoyer</a></p> <p><a href= "https://www.facebook.com/videocreatorstv">https://www.facebook.com/videocreatorstv</a> </p> <p><a href= "https://www.linkedin.com/company/videocreators/">https://www.linkedin.com/company/videocreators/</a> </p> <p>The Video Creators Podcast - <a href= "https://podcasts.apple.com/us/podcast/video-creators/id1073455415"> https://podcasts.apple.com/us/podcast/video-creators/id1073455415</a> </p> <p>Discover Calls - <a href= "https://videocreators.com/seven-signals/discovery-call/">https://videocreators.com/seven-signals/discovery-call/</a> </p>