#52 - Pioneering open banking in LatAm: Benjamin Gleason, Guiabolso

<p>Nine years ago, the terms fintech and open banking barely even existed in Latin America.</p><p>But <b>Benjamin Gleason</b> was already working on building <b>Guiabolso</b>, a personal finance platform that helped improve the lives of millions of Brazilians and transform the country&apos;s financial landscape.</p><p>The early days back in 2012 were rough, but Ben says product-market fit became clear when the app ranked higher than Tinder in the list of most downloaded apps in Brazil. Fast forward to today and Guiabolso has proven to be a great success story, having been acquired by financial marketplace <b>PicPay</b> just two weeks ago.</p><p><br/>In this episode, Ben shares:</p><ul><li>The struggles faced in the early days</li><li>Why and how they pivoted very close to launch day</li><li>Challenges overcoming regulatory barriers</li><li>And details behind the sale of Guiabolso to PicPay</li></ul><p>Starting something new?<br/>Visit <a href='http://apply.latitud.com/'>apply.latitud.com</a> to learn about the Latitud Fellowship program.</p><p><br/></p><p><br/></p>