515 | Where Has Google’s Data Gone? w/ Patrick Stox

<p><span style="font-weight: 400;">There was a huge bit of news that is stirring up a good deal of conversation in the SEO circles on social media. Patrick Stox and Ahrefs released a study representing almost 150,000 websites and nearly 9 billion total clicks for one month of data. He studied Google Search Console, and the clicks reported from the console were incredibly different from the click data available from the API call.  The conclusion?  Google Search Console hides the keyword term for 46.08% of clicks!</span></p> <p><span style="font-weight: 400;">Some huge variations in these figures: two sites with traffic from 60 million to 100 million clicks showing 2.27% and 90.3% hidden terms, respectively.</span></p> <p><span style="font-weight: 400;">How is this possible, and what are we in for now, seeing that we can’t even see the terms that are clicked on almost 50% of the time?  Listen as we unpack a shocking study today on the EDGE!</span></p> <p><span style="font-weight: 400;">[00:01:21] EDGE Show Notes</span></p> <p><span style="font-weight: 400;">[00:06:57] The GSC Hidden Terms Study</span></p> <p><span style="font-weight: 400;">[00:07:47] Google Search Console is Missing 46% of Query Clicks</span></p> <p><span style="font-weight: 400;">[00:12:22] It’s Not Privacy, So What Is It?</span></p> <p><span style="font-weight: 400;">[00:13:14] EDGE of the Web Title Sponsor: Site Strategics</span></p> <p><span style="font-weight: 400;">[00:14:08] Another Reason from Google: They're Just Not Storing the Data</span></p> <p><span style="font-weight: 400;">[00:18:15] From Google Every Year: 15% of Searches are New </span></p> <p><span style="font-weight: 400;">[00:21:41] No Consistency in the Loss of Data.  Couldn't Even Model It.</span></p> <p><span style="font-weight: 400;">[00:23:03] EDGE of the Web Sponsor: edgeofthewebradio.com/Wix</span></p> <p><span style="font-weight: 400;">[00:25:31] Google's Help Documents Changed After This Report</span></p> <p><span style="font-weight: 400;">[00:26:30] They Aren't Storing