513: Seven Ways Your Construction Business Can Market Its Services

<h1 style="text-align: center;"><span style= "color: #0000ff;"><strong>This Podcast Is Episode Number 513, And It's About Seven Ways Your Construction Business Can Market Its Services</strong></span></h1> <p><span style="color: rgb(0, 0, 0);">When you go into business as a tradesperson, you often focus on performing your trade to the best of your ability – as it should be. With time, the quality of your work will speak for itself, which is the most valuable testimonial of all.<br /> <br /> Before the internet was commercially available, just as many experts advised contractors about the layout and design of yellow page ads and which books to spend money on, I say you spend money because that is what it was - Marketing.<br /> <br /> Many of us who owned and operated construction companies spent thousands of dollars on these experts. Based on their recommendations, we spent tens of thousands of dollars annually in full-page yellow page ads as close to the first position.</span></p> <p><span style="color: #0600ff;"><strong>Spending Money Is Easy, Investing Money Takes Work</strong></span></p> <p>However, any trades accountant or bookkeeper will tell you there's more to it now. While your good reputation preceding you is undoubtedly essential, there are a few other ways that you'll want to market your services to ensure that you have a steady stream of work. Read on to learn seven paths you can market your construction business.<br /> <br /> <span style="font-weight: bold; color: #0600ff;">1. Appear in directories</span><br /> <br /> Since setting up a new business is usually a digital experience, it's easy to overlook the step of making sure you appear on a physical list where people can find you. Ensure your trade business is on relevant trade directories in your area.<br /> <br /> Additionally, make sure you appear in the online equivalent. Yelp, Google, and Facebook each have business directories. And let's not forget the old standby: the phone book. Yes, they still exist! They are valuable resources for some peo