513: How to make your social proof trustworthy

<p>Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details to out-of-context testimonials, it can be hard to know what social proof is authentic and which isn't.</p> <p>In this podcast and related article, I discuss:</p> <ul> <li>What is social proof?</li> <li>The types of social proof a company can use</li> <li>Website testimonials</li> <li>The problems with social proof</li> <li>How to create social proof that works and is authentic</li> </ul>