51. Marketing from a Franchise Perspective

<p><span style="font-weight: 400;">This week, Dawn meets with long-time colleague and friend, Susie Liberatore. Susie is a brilliant branding and marketing expert that focuses on franchise businesses. Dawn and Susie break down the marketing goals from a franchise perspective and demystify the complexity of franchise business marketing. Susie shares what she finds most franchise owners struggle with when it comes to marketing and her best advice on how to navigate around those challenges.</span></p> <p> </p> <p><span style="font-weight: 400;">Resources talked about in this episode</span></p> <p><span style="font-weight: 400;">Guest podcast -</span> <a href= "https://www.visions2images.com/podcast"><span style= "font-weight: 400;">https://www.visions2images.com/podcast</span></a><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Guest website -</span> <a href= "https://www.visions2images.com/"><span style= "font-weight: 400;">https://www.visions2images.com/</span></a><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Guest social media - </span></p> <p><span style="font-weight: 400;">Facebook -</span> <a href= "https://www.facebook.com/Visions2imagesdesign/"><span style= "font-weight: 400;">https://www.facebook.com/Visions2imagesdesign/</span></a></p> <p><span style="font-weight: 400;">Instagram -</span> <a href= "http://instagram.com/visions2images"><span style= "font-weight: 400;">http://instagram.com/visions2images</span></a></p> <p><span style="font-weight: 400;">YouTube -</span> <a href= "https://www.youtube.com/channel/UCF2z02HMKDEtb6OWIZq0Ytw"><span style="font-weight: 400;"> https://www.youtube.com/channel/UCF2z02HMKDEtb6OWIZq0Ytw</span></a><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">LinkedIn -</span> <a href= "https://www.linkedin.com/in/susie-liberatore-b076311a"><span style="font-weight: 400;"> https://www.linkedin.com/in/susie-liberatore-b076311a</span></a><span style="font-weight: 400;"> </span></p> <p><span s