#506. Top Mistakes Sales Reps Make w/ Their Persona…and How To Avoid Them! with Brian Potter

<p>In this episode of the Sales Secrets podcast, Brandon talks to Brian Potter about the importance of knowing your customer, particularly the personas that you're trying to sell to. Be curious about the persona, know their pain points, and discover what they really care about. The more you know, the more you'll be able to customize your messaging, and you're off to the races. </p><p><strong>SUBSCRIBE TO SALES SECRETS PODCAST</strong></p><p>ITUNES ►<a href="https://podcasts.apple.com/ph/podcast/sales-secrets/id1455492030"> https://itunes.apple.com/us/podcast/s...​</a></p><p>SPOTIFY ►<a href="https://open.spotify.com/show/1BKYsQoP1eXgHQcJtQJn1z?si=Jvf_aStYTEmOATX5bLT7xQ"> https://open.spotify.com/show/1BKYsQo...</a>​</p><p>YOUTUBE ►<a href="https://www.youtube.com/channel/UCVUhkUq4OQo9b4GUlfXmlCg"> https://www.youtube.com/channel/UCVUh...​</a></p><p><strong>THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS</strong></p><p>WEBSITE ►<a href="https://www.seamless.ai/"> https://www.seamless.ai/</a></p><p>LINKEDIN ►<a href="https://www.linkedin.com/company/seamlessai/"> https://www.linkedin.com/company/seamlessai/</a></p><p>JOIN FOR FREE TODAY ►<a href="https://login.seamless.ai/invite/podcast"> https://login.seamless.ai/invite/podcast</a></p><p><strong>SHOW DESCRIPTION</strong></p><p>Brandon Bornancin is a serial salesperson, entrepreneur, and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino, and many more -- to uncover actionable strategies, playbooks, tips, and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.</p><p><strong>SALES SECRET FROM THE TOP 1%</strong></p><p>WEBSITE ►<a href="https://www.secretsalesbook.com/"> https://www.secretsalesbook.com/</a></p><p>LINKEDIN ►<a href="https://www.li