505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan

<p>Content marketer Megan Horn joins me to discuss the topic. &nbsp;</p> <p>We discuss:</p> <ul> <li>How to pitch to B2B publications</li> <li>How to tell good B2B stories</li> <li>How often should you pitch?</li> <li>Using editorial calendars</li> <li>Paid vs. editorial&nbsp;</li> <li>How about other content types?</li> <li>How to know where to pitch.</li> <li>And more...</li> </ul> <p>Check out her article on the topic here: <a href="https://lnkd.in/gwZc6Rdw" target="_blank">https://lnkd.in/gwZc6Rdw</a></p>