504. What We Can Learn From the Barbie $150M Marketing Campaign

<p>The brilliance of Barbie's marketing move is undeniable. With a monumental global box office collection already surpassing a billion dollars by mid-August, Barbie has not only become an iconic movie but has also set a new benchmark.</p><p>It's a game changer in numerous aspects—and not just in the entertainment industry. So let’s dive deep into the phenomenon of Barbie and its remarkable $150 million marketing campaign. This isn't just about a toy—it's a marketing masterclass!</p><p>So, join us as we delve into the intricacies of this revolutionary way of marketing—a merger of movies, brands, products, collaborations, and partnerships. If you're a product-based business owner, you'll want to grab a notepad for this one.</p><p><strong>Resources:</strong></p><ul><li>Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer" target="_blank">Instagram DMs</a> and message us “guide” or Visit <a href="https://theproductboss.com/resourceguide" rel="noopener noreferrer" target="_blank">theproductboss.com/resourceguide</a> to get this FREE download today!</li></ul><br/><p><strong>Connect:</strong></p><ul><li>Website: <a href="https://www.theproductboss.com/" rel="noopener noreferrer" target="_blank">theproductboss.com</a></li><li>Instagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer" target="_blank">@theproductboss</a></li></ul><br/><p>Mentioned in this episode:</p><p><strong>The Hustle Daily Show</strong></p><p>Listen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet Bennett</p><p><a href="https://the-product-boss.captivate.fm/the-hustle-daily-show">The Hustle Daily Show</a></p><p><strong>HubSpot</strong></p><p>Get started for free with HubSpot CRM!</p><p><a href="https://the-product-boss.captivate.fm/hubspot">HubSpot CRM</a></p>