50: What is Your Fish?

Alex Gonzaga

11 min

Business & Finance

Description

50: What is Your Fish? Build Your Succesful Brand Like Women Infinity by Dr. Cheng Joo Chin From Kuala Lumpur Malaysia! To build a solid foundation for your business, you must first identify your potential customer and tailor your marketing strategy accordingly. You need to analyze the needs of your customers so that you will know where you will start in building your brand. Hello gorgeous! I’m your host Genecia Alluora. Now, remember I talked about building your own brand? Well, this is one other thing I would like to discuss today. Knowing your fish 01:37 - 02:01 I have a client who runs, who is a doctor and a veterinarian to be exact and she wanted to do up her own beauty brand. And she’s a case study I’d like to share with you. In how we transformed her as a vet and yet be able to do a beauty business. And it’s online. 02:39 - 02:53 So using the Soul Rich Woman blueprint I guide her on how to structure her own story, structure her own brand, structure a strategy to help her to be seen as a woman of influence, and be a leader in the online world. 02:54 - 03:16 Later on crafting even down to the costing, to the design, to the layout, every single piece of that collagen bottle, to the packaging, to the weight it’s launched. What kind of pricing should the entry point be. All these were designed for her ideal customers. Or what we call the fishes. Target clients 06:29 - 06:33 What is your fish? Which means who are your target clients. 07:42 - 07:57 So when we talk about what to fish, how did this beauty business owner, the doctor turned beauty business owner, is so successful because in the Soul Rich Woman blueprint we guide her to identify her fishes. 08:07 - 08:29 Remember, love your customers more than you love your product. She loved her customers more than she loved her product. Yes, she was thinking about doing collagen and some other things bu

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