5 Ways to Survive the "Recession" with Kunle Campbell from 2x eCommerce

Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been co-founder of the super exciting investment business Octillion Capital Partners. The 5 tips we'lll be discussing are: 1. Trim the Fat in your P&L 2. Segment your customers 3. Survey your customer segments 4. Create bundles to offer value 5. Invest in top of funnel content Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy