5 Ways to Make Your Website Customer Friendly

<p>A website is essential for today is the first exposure that a potential client or subscriber has to you and to your products and services. So you want their experience to be easy, memorable for its content and not its frustrations (people remember these things – let me share my Ruby Tuesday story), and you want them to return.</p><p>With so many websites on the internet, over 2 billion, there are many people who offer similar products and services and you want your visitors to stay on your website as long as possible.</p><p>The longer they stay on your website the more likely they are to buy (provided you have something to sell and they can find it).</p><p>Here are the 5 ways to make your website easy for customers to use:</p><p>Be intentional in the path you want to take them through your website and provide proper navigation with buttons, links, and clear explanations. Do not leave people hanging on a page and no way to go anywhere with either a top menu or a clickable link to take them back to the home page.<br />Note: be careful with re-direct links, those links that take your visitors away from your website. They won’t be able to get back and you may lose them – the internet is a big, busy place. Once they are re-directed to another site they are no longer on your website. Is that what you want them to do?</p><p>Give them clear options to purchase in the content. NEVER say ‘email me to schedule an appointment’. Have you looked at what happens when you click an email link? It opens a browser window and not an email address.<br />and use links and scheduling applications to get them to talk to you . If you offer free intro sessions, make them easy to set up. NEVER use email or phone to set up your appointments – waste of time and you will miss appointments. If they are on your website at 2AM and they want to purchase something or connect with you, they need the buttons, links, and tools to be able to do that.</p><p>Do not write too much content in descriptions, you can always write a short sentence and dire