5 Ways Research Improves Your Communications

<p>I assume you operate with a small team, maybe you <em>are</em> the team.&nbsp;I want to convince you that research is something you need to devote a piece of your limited resources to so that you don’t waste any resources on content or campaigns that won’t best serve you; this episode covers five reasons for research, no matter the industry or size of your business.</p><p><br></p><h4>Key Points:</h4><ul><li><strong>Understand Your Environment</strong> (<em>1:04</em>)</li><li><strong>Understand Your Audience </strong>(<em>4:46</em>)</li><li><strong>Understand Your Messaging </strong>(<em>9:00</em>)</li><li><strong>Understand Your Results </strong>(<em>11:52</em>)</li><li><strong>Uncover Opportunities </strong>(<em>13:30</em>)</li></ul><p><br></p><h4>Also Mentioned:</h4><ul><li><strong>Strategic messaging workbook</strong>&nbsp;- Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business.&nbsp;<a href="https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across" rel="noopener noreferrer" target="_blank">www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across</a></li><li><strong>List of Diversity Speakers:</strong> https://diversity-inclusion-speakers.com/news/top-10-lists/top-diversity-inclusion-speakers/</li><li>Opening soon: <a href="https://www.janicefogarty.com/create-your-strategic-communications-plan" rel="noopener noreferrer" target="_blank">Six Shifts for Strategic Communications Planning</a></li></ul><p><br></p><p>*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers:&nbsp;www.janicefogarty.com</p><br><p>I love Apothekary products because I appreciate a natural approach to my well-being. I use&nbsp;<em>Seal the Deal</em>&nbsp;every day in my morning smoothie and&nbsp;<em>Chill The F* Out</em>&nbsp;when I need it