5 tips on how to pivot into local marketing for tour operators

<p>Today we discuss how you can pivot into local marketing for tour operators. We are joined by Marica Brewster, who runs the Von Mack Agency, a digital marketing agency that specializes in the tours and activities industry.<br /> <br /> Marica shares her beginner-friendly tips on how to pivot into local marketing for tour operators plus Marica highlights the importance of mindset.<br /> <br /> <!-- wp:heading --></p> <h2>5 Local Marketing for Tour Operator Tips</h2> <p><!-- /wp:heading --> <!-- wp:paragraph --></p> <p>1. Perfect your message first. (Heartstring pull/ why “in your back yard” positioning is different, message foundation w seo, listings, etc)</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>2. Know your numbers! (Budget, GA stats, incoming visitation, search volume, projections, etc.)</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>3. Choose media buys that allow for quick pivots and more immediate optimization. (Time to get granular, lean to digital because of opportunity)</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>4. Partnerships and product development can be an “in.” (Restaurants, dmo/cvbs, etc)</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>5. Give back to the community. (Being an active part of a community helps w referrals, warm leads, social proof, etc)</p> <p><!-- /wp:paragraph --></p>