5 Steps To Turn your ART Into A Business

You’ve spent years learning your craft, learning how to blend perfect combinations of colours, or creating the most intricate sculptures, perhaps you’ve taken some beautiful photos and you’re ready to share with the world. Except there’s one problem. There’s no one to share it to. Well that’s not true, Luckily for us we’re in the golden age of the digital world with everyone just a touch of a button away. It’s time to turn your art into a business. 1. Create your brand Pick a simple and catchy name to use on all your platforms. You don’t want to be too wordy or have underscores and other symbols in your business name. Also stray away from using different usernames on different platforms as this can be hard to recognise. Using keywords like ‘studio’ or ‘art’ to the end of your name is a great way to make yourself recognisable online. Figure out what makes your work yours, for example, are you a landscape artist or do you paint portraiture? maybe your work has more to do with certain concepts and ideologies. Make it clear to your audience what you do and how you want to be perceived. 2. Create a schedule Know when you’re working and stick with it – making sure you actually have content to upload is so important, treat it like a job and get your hours done. This doesn’t mean every post has to be a finalised work of art, many people who like your work would also be interested in your process, works in progress, before and afters, etc. Consistency is key! – Make sure you aren’t posting once every couple months, people will become uninterested and unfollow. Make a schedule that’s doable for you, maybe it’s once a week in the beginning but work up to posting more often, even every day. 3. Set your prices Don’t undersell yourself! But also don’t oversell if you’re just starting out! Set yourself an hourly rate as you work. However, if you’re just starting out, one piece may take you a much longer time than it should as you navigate your way through the medium, so be aware and lower that rate for until you gain more co