5 Questions to Make Them Want MORE!

<p>How do we create sparks of interest in our marketing and invoke curiosity through our content? </p> <p>How do we get our readers and listeners to want MORE? </p> <p>In this podcast episode, we get into the five questions to ask yourself when creating content to create more curiosity and excitement for those consuming it. </p> <p>You want potential clients and customers to land on your website and be intrigued enough to take action. </p> <p>You want them to read your social media post or your email newsletter and say, “I must learn MORE!” Or hear your podcast and feel delighted by the new thoughts and ideas flooding into their minds so they feel inspired to take action. </p> <p>This episode will give you tips and ideas on how to do this in the content you're sharing! </p> <p>I cover: </p> <ul><li style="font-weight:400;">What is the “curiosity gap” and why it matters in our content creation </li> <li style="font-weight:400;">Whether or not we can create too much curiosity? </li> <li style="font-weight:400;">The four types of curious people and how to consider them in your marketing</li> <li style="font-weight:400;">Five questions to ask yourself about your own content to create a curiosity gap in your marketing </li> <li style="font-weight:400;">Why trying to create for everyone ultimately ends up with something for no one </li> <li style="font-weight:400;">How to infuse more of YOU into your content </li> <li style="font-weight:400;">Why not to include too much jargon in your copy and content </li> <li style="font-weight:400;">And why to avoid leading the witness with your content when trying to create a curiosity gap </li> </ul> <p>Take the Next Action Step: Links Mentioned in Today’s Episode</p> <p><a href='https://bit.ly/SixWaystoGetYourGueststoPromote'>Mignon Fogarty’s “Six Steps to Get Your Guests to Promote Your Podcast” blog </a></p> <p>Jasmin Haley and my conversation on the Legacy Speaker Show on <a href='https://podcasts.apple.com/us/podcast/episode-18-turn-any-speaking-engagement-into-more-content/