5 Marketing Books That’ll Change Your Life | Ep. #471

<p><span style="font-size: 10pt;">In Episode #471, Eric and Neil discuss five marketing books that’ll change your life. Tune in to find out which books are most influential in the industry and that will help you master the art of marketing!</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>5 Marketing Books That’ll Change Your Life</em></span></li> <li><span style="font-size: 10pt;">00:38 – <a href= "https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_1?s=books&ie=UTF8&qid=1509991444&sr=1-1&keywords=Don%E2%80%99t+Make+Me+Think"> <em>Don’t Make Me Think</em></a> discusses usability and how you can apply these strategies to your website</span></li> <li><span style="font-size: 10pt;">01:11 – <a href= "https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X/ref=sr_1_1?s=books&ie=UTF8&qid=1509991463&sr=1-1&keywords=Persuasion"> <em>Influence: The Psychology of Persuasion</em></a> by Robert Cialdini is about how you can persuade people to take action</span></li> <li><span style="font-size: 10pt;">01:48 – <a href= "https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667/ref=sr_1_1?s=books&ie=UTF8&qid=1509991522&sr=1-1&keywords=The+22+Immutable+Laws+of+Marketing"> <em>The 22 Immutable Laws of Marketing</em></a> breaks down laws you need to follow in the marketing space</span></li> <li><span style="font-size: 10pt;">02:04 – <a href= "https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X/ref=sr_1_1?s=books&ie=UTF8&qid=1509991547&sr=1-1&keywords=Content+Inc"> <em>Content Inc</em></a> has a lot of case studies for different types of content</span></li> <li><span style="font-size: 10pt;">02:30 – <a href= "https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X/ref=sr_1_1?s=books&ie=UTF8&qid=1509991601&sr=1-1&keywords=david+ogilvy+of+marketing"> <em>Ogilvy on Advertising</em></a> should be read by anyone who’s going i