5 Key Features of Our Partner Program at Loopio

<p>On this episode, <a href="https://www.linkedin.com/in/gloriacastillo"><u>Gloria Castillo</u></a>, Sr. Manager, Partner Programs at <a href="https://www.linkedin.com/company/loopio"><u>Loopio</u></a>, discusses how Loopio built their partner program, outlining five key features as well as lessons learned.</p> <p><br></p> <p>Loopio is Request For Proposal software that streamlines and automates the RFP process and allows for easy team collaboration.</p> <p><br></p> <p>Particularly interesting is that in 2019 when Loopio wanted to get started building their partner program, Gloria, from a marketing and process improvement background, came aboard to help but had no real partner program experience.</p> <p><br></p> <p>However, the numbers demonstrated their success, and by 2021, just a year later, 17% of the company’s revenue was a result of the new partner program.</p> <p><br></p> <p>Loopio’s goal was to build a successful and certified network of partners and their first step was to define what success looked like to them.</p> <p><br></p> <p>Five key features of Loopio’s partner program are:</p> <p><br></p> <p>1. Partner onboarding</p> <p><br></p> <p>2. Partner Portal</p> <p><br></p> <p>3. Partner Academy</p> <p><br></p> <p>4. Co-marketing</p> <p><br></p> <p>5. Co-selling</p> <p><br></p> <p>Gloria explains how each of the features work, and overall, the presentation provides valuable insights into what a successful partner program consists of.</p> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p><br></p> <p>#saas &nbsp;#software #cloud</p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><